Jasmine Sanders

Jasmine Sanders

Jasmine Sanders is an American model and influencer, born in Germany and raised in South Carolina. She is well known on social media as @GoldenBarbie, with over 4.5 million Instagram followers. Modeling since her teens, Jasmine rose to fame following her runway appearance in Miu Miu’s Fall/Winter 2016 fashion show at Paris Fashion Week. Jasmine has since walked designer runways around the world, graced the covers of top international fashion magazines, appeared on the cover of Sports Illustrated Swimsuit, and fronted global advertising campaigns for brands including Tommy Hilfiger, Fendi, Bulgari, Ralph Lauren, and Victoria’s Secret. As a noted and authentic voice in the new generation of influencer models, Jasmine often hosts beauty how-to’s and fitness tutorials on her social media channels, as well as sharing her growing interest in DIY home design, holistic self-care, meditation, fashion and travel. Always finding new ways to connect with and engage her community of followers, Jasmine stands out for creating high-quality, innovative content and enjoys a growing reputation as a beauty and fitness tastemaker. Jasmine’s fashion work has been seen in many of the world’s top magazines, including American Vogue, British Vogue, Vogue Italia, LOVE, Allure, Elle, Glamour, Esquire, British GQ, and W. Jasmine has worked with the fashion industry’s top photographers including Steven Klein, Inez and Vinoodh, Patrick Demarchelier, Cass Bird, Alasdair McLellan, Glen Luchford, Ezra Petronio, and Sølve Sundsbø. A recurring presence in Sports Illustrated Swimsuit’s magazine and live events, Jasmine was named Rookie of the Year in 2019, graced the cover of the 2020 issue in a ground-breaking triple shot, and appears in the 2021 issue. Jasmine is proud of her multicultural heritage, and regularly uses her social platforms to support the Black Lives Matter movement and combat racism in America. Jasmine is an ambassador for She’s The First, a global organization providing mentors for young women, and a patron of the International African American Museum, set to open in South Carolina in 2022. Embodying both the data-driven engagement focus of today’s top talent and multiculturalism of our international community, Jasmine has a unique and trusted voice that resonates throughout the world.